Client: Pepsodent | Director: Nasya Ratu Santoso | Year: 2019

Sante Productions worked alongside Pepsodent Indonesia and Famous.ID to craft Senyum Hari Pertama, a short film celebrating the moment every child steps into their first day of school. The narrative centers on the universal love of a mother who, from her child’s very first cry, has sought to give the best protection and care she can. In this 2019 film, she finds a new expression of that care as her child enters school—with confidence, a bright smile, and the support of Pepsodent.

The film combines gentle, emotional visuals with relatable moments: a mother helping with a backpack, a child blinking at the classroom door, and the assurance of a healthy, happy smile backed by Pepsodent. Through this branded story, Pepsodent invites its audience to recognize that a child’s first big day deserves more than preparation—it deserves a confident start with a caring smile.

Crafted with cinematographic care, Senyum Hari Pertama uses soft lighting, warm tones, and thoughtful pacing to connect emotionally. Sante Productions helped bring the brand’s message into story form, transforming a product reminder into a meaningful moment of care, connection, and readiness—for both mother and child.