Client: Adi Putro | Director: Brandon Hetarie | Year: 2019

Adi Putro, a renowned Indonesian coach-builder based in Malang since 1973, commissioned this heartfelt commercial titled Terima Kasih. With over four decades of innovation in bus body manufacturing, Adi Putro uses this film to express gratitude to the extended family—operators, drivers, staff, suppliers—who have been part of its journey.

The narrative unfolds across three vignettes: A girl scout eagerly preparing to go on camp, relying on the transportation built by Adi Putro; a father travelling home to his family, finding comfort in a reliable bus body crafted with care; and a small travel-business owner whose growth is supported by Adi Putro’s long-standing commitment to quality and innovation.

Each story symbolizes one of the many partnerships that have shaped the legacy of Adi Putro: youth, family, entrepreneurship. The brand’s tagline of “always dedicated to innovation and quality” echoes subtly through visuals of precision workshops, design drawings, and finished vehicles.

Produced by Sante Productions alongside Studio 1212, the commercial highlights the company’s human side behind its engineering excellence. Shot in the widescreen 16:9 format, the film balances industrial strength with emotional warmth—reminding viewers that every journey built on an Adi Putro body is part of a larger shared story.