Client: Wall Street English | Director: Bobby Adrian | Year: 2022

Sante Productions partnered with Wall Street English Indonesia to produce “Make Your Move” commercial, a cinematic 90-second commercial that draws a powerful metaphor between personal growth and the strategy of a chess match. In this stylized campaign, we step inside the mind of a young woman as she faces a life-defining decision—mirrored by her moves on a grand chessboard. Each piece, each step, represents doubt, ambition, and ultimately, the confidence to take control of her path.

With a tone that is both reflective and empowering, the film invites viewers to visualize self-development as a game of focus and bold choices. Sante Productions handled the project from concept to post-production, ensuring that the video’s visual sophistication and metaphor-driven storytelling aligned seamlessly with Wall Street English’s core message: growth begins with a single, intentional move. The result is an inspiring branded film that encourages audiences to ask themselves—are you ready to #NaikLevel?