Client: Simpan | Director: Monica Vanesa Tedja | Year: 2026

Sante Productions partnered with Simpan to create a product video for Actively Managed Portfolio (AMP), a guided investing feature designed to help users stay invested with more confidence. Simpan positions AMP as a portfolio solution that adapts to changing market conditions, allowing users to choose a portfolio that fits their timeline and risk preference while Simpan manages the allocation process along the way.

The video introduces AMP as a calmer alternative to managing investments alone. Instead of constantly reacting to market volatility, timing entries and exits, or manually switching between individual funds, users can invest in ready-made portfolios built with Simpan Reksa Dana products. These include allocations across Simpan Cash Fund, Simpan Bond Fund, and Simpan Sustainable Equity Fund, which are actively adjusted to help keep the portfolio aligned with market cycles.

Through clear product storytelling and refined visual pacing, Sante Productions helped translate a complex financial idea into a message that feels accessible: your portfolio can keep moving, adapting, and growing without demanding constant attention from you. With the core idea of “a portfolio that adapts and evolves,” the film supports Simpan’s larger promise of helping people invest with confidence, so they can focus less on market noise and more on their ambitions.