Client: PUBG Mobile | Director: Adhyatmika | Year: 2020

Sante Productions created Spring Festival, a playful sketch comedy series to promote PUBG MOBILE Indonesia’s in-game event. Released during the event, the film leverages humor and community culture to encourage gamers to participate, collect exclusive items, and engage more deeply with the PUBG world.

Across short comedic beats, familiar gamer tropes are exaggerated: failed strategies, over-the-top reactions, and friendly rivalries. These scenarios highlight how the Spring Festival event’s rewards and skins bring extra excitement to gameplay—reminding players that the experience is richer when you join in the moment. Sante Productions contributed through creative development, scriptwriting, and content production, infusing the sketches with energy and authenticity.

Visually, Spring Festival is shot in crisp 16:9 format with quick cuts and comedy timing that matches gamer sensibilities. The tone is lighthearted, energetic, and rooted in celebration—fitting for a campaign designed to rally the community and spotlight the seasonal event’s features.