Client: PUBG Mobile | Director: Anggun Priambodo | Year: 2020

Sante Productions partnered with PUBG MOBILE Indonesia to produce 2GetherWePlay, a celebratory campaign marking the game’s second anniversary. Starring Gading Marten and Aurelie Moeramans in separate videos, the campaign explores what gives life meaning—not just success in-game, but the people who stand beside you, in the virtual arena and in real life.

Through polished visuals and character-driven narrative, 2GetherWePlay shows players what can happen when you play together, share moments of joy, and build friendships—even when the match ends. Whether it’s a high-tension clutch or a casual mabar (gaming together) session, the videos emphasize that even the strongest gamer feels incomplete without someone by their side.

With cinematic 16:9 framing, dynamic editing, and moments that balance game references with human connection, the commercial sets itself apart. Sante Productions helped bring authenticity to the campaign by weaving in both gamer culture cues and universally relatable emotions: loyalty, companionship, and togetherness.