Client: Pegadaian | Director: Brandon Hetarie | Year: 2021

Sante Productions collaborated with PT Pegadaian to produce a corporate film titled Transformation Journey, capturing the company’s bold evolution from a traditional pawn service into a modern, technology-driven financial institution. More than just a showcase of digital upgrades, the film tells a cohesive story of Pegadaian’s internal and external transformation—spanning innovation, efficiency, and organizational culture. Through high-impact visuals, real-life moments, and dynamic editing, we brought to life a narrative of change that feels both authentic and aspirational.

The film highlights Pegadaian’s adoption of new technologies such as AI-driven services and cloud-based collaboration tools, while also focusing on human aspects like leadership, values, and team spirit. Sante Productions played a key role in shaping the storytelling structure and visual rhythm, ensuring that Pegadaian’s transformation feels grounded in purpose and progress. This project reflects our approach to corporate storytelling: clear, emotionally resonant, and aligned with real business goals.