Client: President Luggage | Director: Anggita Puri | Year: 2026

Sante Productions partnered with President Luggage to create Carry the Legacy, a 30-second cinema commercial that celebrates the brand’s journey across generations. The film traces President Luggage from its beginnings in the 1960s, when its first product was an attaché case created by Matsuzaki Co. Ltd. in Japan, to its evolution as a travel goods brand known for combining durability, style, and innovation.

Designed for the big screen, the commercial moves through different eras of travel, fashion, and lifestyle, showing how President Luggage has remained relevant while the world around it continues to change. From classic business travel to modern everyday mobility, the video highlights a simple idea: trends may evolve, but a trusted companion carries more than belongings. It carries memories, ambition, and legacy.

With polished art direction, period-inspired styling, and a cinematic sense of movement, Carry the Legacy positions President Luggage as a brand that honors its heritage while staying confidently contemporary. Sante Productions shaped the story to feel timeless yet fresh, showing how a luggage brand can continue to travel with each new generation without losing the identity that made it enduring.