Client: Agatis | Director: Bobby Adrian | Year: 2024

Sante Productions continued its collaboration with Agatis Stationery by developing a lively and heartwarming sequel to the original Agatis Yellow Pencil commercial. This 30-second spot expands the world of Fadel—this time bringing his sister and mother into the mix for a delightful family adventure to hunt for the beloved yellow pencils. Our team built on the charm and nostalgia of the first video while injecting new energy and relatability through playful storytelling and strong family dynamics.

By introducing fresh characters and staging the journey in a vibrant stationery store, we kept the tone adventurous and emotionally resonant, all while maintaining the yellow pencil as the star of the show. The result is a light, engaging narrative that not only strengthens Agatis’ brand identity among children and parents, but also reinforces the yellow pencil as a symbol of curiosity, joy, and everyday magic.