Client: TACO | Director: William K | Year: 2024

This commercial video captures the emotional journey of ambition, resilience, and success—reflected through the strength and sophistication of TACO SPC flooring. Designed to symbolize hard-earned achievements, the film positions TACO SPC as more than just flooring—it’s the foundation beneath every proud step forward.

To elevate TACO SPC as a premium flooring solution that blends high performance with timeless elegance, while connecting with viewers who aspire to build meaningful, lasting legacies in both life and design.

The video uses life’s milestones—graduation, career wins, family moments—as visual metaphors, illustrating how every accomplishment leaves a mark worth celebrating. With visuals that emphasize texture, warmth, and movement, TACO SPC is presented as both durable and refined—a surface that carries the stories of those who strive for greatness.