Client: TACO Flooring | Director: William K | Year: 2024

Sante Productions crafted this 30-second Ramadan commercial for TACO Flooring to highlight how a home’s warmth and togetherness are made even more meaningful with high-quality interior choices. Centered around the emotional pull of returning home during the holy month, the video places TACO flooring at the heart of the experience—quietly elevating moments of connection, prayer, and family gatherings. Our role was to visually translate this emotional resonance while maintaining strong product visibility within a deeply cultural context.

To keep the flooring as the visual anchor without overshadowing the narrative, we used carefully composed low-angle and frog-eye shots that allowed viewers to feel immersed in the space while naturally focusing on the product’s texture and design. This approach enabled TACO Flooring to be seamlessly woven into the emotional fabric of the story—supporting the campaign’s goal to associate the brand with not just quality, but a deeper sense of comfort during cherished moments of togetherness.