PUBG MOBILE × Pevita Pearce
Client: PUBG Mobile | Director: Randy Korompis | Year: 2021
Sante Productions produced a cinematic branded film for PUBG MOBILE Indonesia featuring brand ambassador Pevita Pearce. The film, set in the intense desert‑town map “Karakin,” delivers high-stakes action, heart, and identity through Pevita’s character stepping into the battlefield to uplift her teammate in a moment of crisis. Through fire, dust, and blue zones, she embodies both courage and strategy, proving once again that the fight isn’t just about survival, but about connection, loyalty, and leading when push comes to shove.
From sweeping cinematic shots of Karakin’s rugged terrain to dramatic close-ups capturing Pevita’s fierce determination, the film balances video‑game spectacle with human emotion. Visual effects, timed lighting, and carefully choreographed action sequences enhance tension, while moments of stillness—like when Pevita shields her ally, remind us of what truly matters in crisis. The 2.35:1 framing gives the film epic cinematic scale, pulling viewers into both the grandeur of the battlefield and the intimacy of its human stakes.
Beyond its visual and narrative power, PUBGM × Pevita Pearce reinforces PUBG MOBILE’s brand promise: this is more than a game, it’s community, strategy, and courage in moments that test everything. With Pevita as a focal point, the campaign merges star presence with game lore, inviting players to play, protect, and power through together. Sante Productions helped shape that union of brand, performance, and immersive worldbuilding.
