Client: PUBG Mobile | Director: Adhyatmika | Year: 2020

Sante Productions crafted 2nd Anniversary Celebration, a playful sketch comedy film for PUBG MOBILE Indonesia to celebrate the game’s second anniversary. Featuring well-known community figures like Bang Pen, RRQ Kenboo, and SkyGaming, the content leans into gamer culture humor while conveying a deeper message: even in games and in life, having someone by your side makes all the difference.

The video opens with familiar gamer tropes—missed shots, solo struggles, awkward attempts at support—and evolves into a lighthearted rallying cry: “Don’t Stop, Honey!” It reinforces the campaign’s anthem, “Together We Play”, by illustrating that matches are more meaningful when you play with friends. The comedic tone engages the gaming audience, while the message resonates more broadly—no one thrives alone.

Stylized with crisp visuals and timing that leans into comedic beats, 2nd Anniversary Celebration balances in-game references with real emotional connection. Sante Productions helped bring authenticity to the sketch by integrating recognizable gaming personalities, pacing that matches gamer energy, and visuals that feel fun but intentional. In doing so, the film extends PUBG MOBILE’s brand identity into the heart of its community—delivering humor, camaraderie, and brand love in a compact format.