Client: PediaSure | Director: Nadya Ratu Santoso | Year: 2022

Sante Productions teamed up with PediaSure Indonesia to tell the story of Bumi and his mother Anglia Wiyasa, one of the winners of the #GrowTallerDreamHigher challenge. In the short film Cerita Tumbuh Aktif Bumi, we’re invited into the energetic world of a young boy supported by a mom who encourages him to explore, play, and grow—both physically and emotionally.

Known lovingly as “Bubu,” Bumi’s mom plays a key role in nurturing his curiosity while ensuring his nutritional needs are met. She completes his daily intake with PediaSure Chocolate, his favorite flavor, to support him in becoming #TumbuhTinggi and #TumbuhAktif. As part of the #ChampionsofGrowth Mother’s Day campaign, this video—produced by Sante Productions—celebrates the spirit of modern motherhood through vibrant storytelling and relatable, joyful moments that reflect the real work behind every growing child’s journey.