Client: Mandiri Investasi | Director: Andrew Kose | Year: 2024

Sante Productions partnered with Mandiri Investasi to develop a company profile that communicates the company’s vision of sustainable growth through a cinematic narrative. Designed and executed from concept to delivery, the 90-second video uses a storytelling approach to articulate Mandiri Investasi’s leadership in integrated and responsible investment solutions. Through strong visuals and symbolic character arcs, we helped the brand express how its commitment to sustainability translates into meaningful impact for both corporate and retail clients.

At the heart of the project is a metaphorical lead character who represents the guiding force of Mandiri Investasi—steadfast, future-oriented, and values-driven. This central figure intersects with two others, symbolizing different investor segments, showing how Mandiri’s products empower diverse financial journeys. With this creative structure, Sante Productions delivered not just a promotional video, but a brand narrative that resonates with investors seeking purpose as much as performance.