Client: Lexus Indonesia | Director: Iwan Abrory | Year: 2021

Sante Productions partnered with Lexus Indonesia to craft True to Legacy, a cinematic commercial that intertwines themes of heritage, innovation, and sustainability. At its heart, the film parallels the timeless guidance of a father to his child with Lexus’ journey of preserving craftsmanship while embracing an electrified future.

Through poetic storytelling and elegant visuals, the commercial presents electrification not just as technology, but as a continuation of legacy. Indonesia stands at the threshold of a new era in mobility, and Lexus positions itself as a brand that honors its heritage of precision and luxury while leading the shift toward sustainability. The father–child relationship becomes a powerful metaphor for continuity: values passed down, traditions upheld, and futures reimagined.

Shot in sleek cinematic style, True to Legacy highlights Lexus’ evolution through its Self-Charging Hybrid Electric Vehicles and the introduction of its first All-Electric Lexus. The result is a film that balances intimacy and grandeur, reaffirming Lexus’ promise to remain faithful to its core values while driving boldly into tomorrow.