Client: Coordinating Ministry for Economic Affairs | Director: William K | Year: 2025

Sante Productions partnered with the Coordinating Ministry for Economic Affairs of the Republic of Indonesia & Tony Blair Institute Indonesia to produce Inklusi Keuangan, a conceptual commercial video created for the International Financial Inclusion Summit (IFIS) 2025. Premiered before a national and international audience—including President Prabowo Subianto—the film symbolically explores Indonesia’s ambitious push toward universal financial inclusion. Using the metaphor of flip flops that must properly fit their users, the video communicates that financial solutions, too, must be inclusive, accessible, and tailored to the needs of all Indonesians.

Designed to visualize complex national strategies in a grounded and emotional way, the video aligns with government targets of reaching 91% financial inclusion by 2025, 93% by 2029, and 98% by 2045, as set in the RPJMN and RPJPN. With visual cues referencing the everyday lives of people from different regions, the narrative subtly integrates the role of tools like QRIS (Quick Response Code Indonesian Standard), showing how digital payment systems can unify access and empower communities. Sante Productions crafted this video with a poetic tone and cinematic precision, turning policy into metaphor, and strategy into story.