Artist: Idgitaf | Director: Rein Maychaelson | Year: 2023

​​Sante Productions collaborated with Idgitaf to produce the music video for her single “Kehilangan,” a track that delves into the complexities of fear and attachment. The song, serving as the closing piece of her debut album, was inspired not by sorrow but by a moment of profound joy and realization during a performance in Bali, where Idgitaf felt a deep connection with her bandmates. ​

The music video, directed by Rein Maychaelson, employs a photobox concept to visually represent the theme of impermanence and the desire to hold onto cherished moments. By inviting various individuals to participate in the photobox sessions, the video captures fleeting interactions and memories, symbolizing how people come and go in our lives, yet leave lasting impressions.