Client: Dunlop | Director: Rizal Hanun | Year: 2026

Sante Productions partnered with Dunlop to introduce A New Smart Premium Is Coming, a sleek teaser commercial that signals the arrival of Dunlop’s next-generation premium tire. Built on Dunlop’s long-standing legacy of comfort and quietness, the film marks a confident step forward—where innovation meets refined performance.

Rather than revealing everything at once, the commercial focuses on anticipation. Through controlled pacing and precise visual language, the film highlights the tire’s core promises: precision handling, smooth stability, and superior grip. Each shot is designed to evoke confidence and sophistication, reflecting how the product is engineered not just to perform, but to elevate every driving experience beyond expectation.

With a minimalist narrative and premium visual treatment, A New Smart Premium Is Coming positions Dunlop as a brand that evolves with intelligence and intention. Sante Productions shaped the teaser to feel modern, restrained, and aspirational—reinforcing Dunlop’s message that choosing premium is also about making the smart choice.