Para Pencari Pahala Klub
Client: Bank Syariah Indonesia | Director: Kenny Gulardi | Year: 2022
Sante Productions teamed up with Bank Syariah Indonesia to produce Para Pencari Pahala Klub, a light-hearted vertical series that follows the misadventures of Kenny—a young newcomer to city life—navigating the holy month of Ramadan with equal parts sincerity and chaos. Told across five snappy episodes, each around two minutes long, the series captures Kenny’s journey through awkward work situations, fasting fails, and the daily comedy of trying to be a better person (while barely keeping it together).
Created specifically for mobile viewing, the series uses a vertical format to feel immediate, relatable, and socially native. With a comedic tone and storytelling rooted in everyday spiritual struggles, Para Pencari Pahala Klub makes faith, learning, and growth feel accessible and entertaining. Sante Productions brought this series to life with playful energy, tight editing, and situational humor—while still reinforcing the brand’s Ramadan message in a modern, authentic voice.