Client: Agatis | Director: Bobby Adrian | Year: 2023

Sante Productions partnered with Agatis to produce a spirited 30-second commercial for the Agatis 2B Yellow Pencil, positioning it as more than just a writing tool—but as a companion for academic focus and emotional uplift. Through colorful and fast-paced visual storytelling, we highlighted how the vibrant yellow pencil enhances a student’s mood, motivation, and concentration, drawing on scientific studies linking the color yellow to serotonin release and improved cognitive performance.

The concept centered on the pencil’s thoughtful design—particularly its three distinctive tip stripes, which symbolize Harmony, Life, and Timelessness. These visual cues were woven into scenes of exam prep, study routines, and classroom energy, suggesting that the Agatis 2B Yellow Pencil brings both emotional clarity and academic strength to students’ everyday routines. Sante Productions ensured the spot would resonate with both young audiences and educators, while reinforcing Agatis’ position as a brand that understands the emotional and functional needs of modern learners.