Client: Wasser | Director: William K | Year: 2024

This commercial video, produced by Sante Productions for Wasser Indonesia, highlights the Shockproof feature of the Wasser Ardour+ Water Heater through a heartfelt narrative. The story centers around a father whose quiet acts of protection mirror the product’s core promise: reliable safety and comfort for the whole family.

Without relying on technical explanations, the concept uses emotional metaphor to communicate product value—positioning Wasser as a brand that understands what matters most in everyday life. The father figure becomes a symbol of the water heater’s safety innovation, delivering a message that is simple, relatable, and memorable.