Client: Home Credit Indonesia | Director: Ezra Pradipta | Year: 2025

Ramadan is a moment of reflection, renewal, and connection. In this special season, Home Credit Indonesia invites consumers to enhance their daily lives by upgrading essential items—such as televisions, refrigerators, or mobile devices—to better support togetherness during the holy month.

Produced by Sante Productions, this Ramadan video ad promotes Home Credit’s 0% interest installment program, encouraging customers to make smart lifestyle upgrades without financial stress. The message is clear: upgrade now, before it’s too late to fully enjoy the blessings of the season.

With a light, relatable tone, this ramadan video ad campaign captures the warmth of Ramadan while highlighting the ease and accessibility of Home Credit’s financing solutions—reminding audiences that upgrading their essentials can be simple, seamless, and worry-free.