Client: Dunlop | Director: Rizal Hanun | Year: 2026

Sante Productions partnered with Dunlop to produce the Blue Response TG Product Video, a cinematic product film that introduces Dunlop Blue Response TG as a smart premium all-rounder tyre designed for modern drivers, including owners of both conventional passenger vehicles and electric vehicles.

The film features Fitra Eri, one of Indonesia’s most respected automotive reviewers and content creators, who shares his firsthand experience driving with Blue Response TG. Through his perspective, the video moves beyond technical claims and into real-life impact—how a tyre that responds smoothly, grips confidently, and drives quietly can make everyday journeys safer, more comfortable, and more enjoyable.

Rather than relying on heavy technical explanations, the narrative focuses on experience and trust. Visuals of open roads, controlled maneuvers, and calm cruising are paired with Fitra Eri’s insights, reinforcing how balanced performance supports a driver’s lifestyle—not just their vehicle. From daily commutes to longer drives, Blue Response TG is presented as a dependable partner on the road.

Shot in a cinematic 2.39:1 format, the film elevates product storytelling into a refined brand statement. With “Smart Choice, Smart Premium” as its core message, Sante Productions shaped the video to reflect Dunlop’s commitment to intelligent engineering—helping drivers move forward with confidence, control, and peace of mind.