Client: The Body Shop | Director: Priskila Eirene | Year: 2021

Sante Productions produced Green Ramadan in collaboration with The Body Shop Indonesia, featuring campaign lead influencer Tantri Namirah. Released in Ramadan 2021, the film reminds viewers that caring for nature can be part of spiritual observance, not separate from it. The commercial opens with a striking statistic: waste volume rises by ~20% during Ramadan. From there, it invites audiences to redefine Ramadan beyond fasting—seeing it as a chance to refresh the soul, reconnect with others, and revive care for the planet.

Scenes flow between reflective moments—hand over heart, gentle preparation of eco-friendly gifts, packaging made with natural materials—and community-oriented acts like giving, crafting with sustainable materials through partners like Du Anyam, and intentional consumption. The voice of Tantri Namirah guides the viewer toward small actions that collectively make a difference. The tone balances warmth and inspiration, positioning The Body Shop not just as a beauty brand, but as a steward of environmental harmony.