PediaSure’s Mother’s Day Video
Client: PediaSure | Director: Nadya Ratu Santoso | Year: 2022
Sante Productions collaborated with PediaSure Indonesia to create a heartfelt Mother’s Day video celebrating the everyday strength, support, and dedication of mothers across the country. Titled Selamat Hari Ibu dari PediaSure untuk Ibu #ChampionsofGrowth, the film highlights the stories of three inspiring women—Anglia Wiyasa, Viqinsi Anova, and Vera Linggayani—winners of the #GrowTallerDreamHigher challenge, who have been unwavering champions of their children’s growth and dreams.
Through warm visuals and sincere storytelling, the video captures small yet powerful moments of encouragement between mothers and their children. It is both a tribute and a thank-you—recognizing that behind every thriving child is a parent who never stops believing. Produced with PediaSure’s brand message in mind, the campaign reinforces their role not only as a nutritional supporter, but also as a partner in celebrating real, everyday progress. The message is clear: to all mothers—thank you for being the true #ChampionsofGrowth.