Client: Samsung | Director: Anggita Puri | Year: 2022

Sante Productions collaborated with Samsung Indonesia to create Seperti Sediakala, a 12-minute branded short film that blends romance, fantasy, and visual poetry. At the center of the story is Intan, a woman preparing for her wedding, who unexpectedly encounters Kala, a mysterious jeweler whose quiet intensity and familiarity spark an inexplicable emotional pull. Their meeting in a small, timeworn shop slowly unfolds into something more than coincidence—suggesting a deeper, possibly metaphysical bond rooted in memory and fate.

Shot entirely on the Samsung Galaxy S22, the film is a testament to the emotional depth and cinematic quality achievable through mobile technology. Sante Productions crafted a world where atmosphere, subtle performances, and visual storytelling guide the narrative, allowing Samsung’s product to shine naturally within the film’s framework. Seperti Sediakala demonstrates how branded content can evolve into meaningful storytelling—merging emotion, fantasy, and brand integration without sacrificing authenticity.