In today’s content-driven world, a brand is only as strong as the stories it tells. At Sante Productions, we specialize in helping brands, agencies, and organizations in Jakarta and beyond craft those stories through high-quality, emotionally grounded video content. But what exactly do we do—and what makes the way we do it different?
This article is for those curious about how a production house works, how to collaborate effectively with one, and why Sante might be the right fit for your next project.
Why Intent Matters in What We Do at Sante Productions
Yes, we’re a Jakarta-based production house. But we’re not just here to point a camera and press record. As a group of storyteller (we are part of Studio Antelope, a film company that champions storytelling in film & television), our real focus is on story design—the process of shaping ideas into clear, resonant, emotionally engaging content.
Our work spans a wide range of formats:
- Branded Films – Emotional storytelling that connects audiences with your brand values
- Commercials & TVCs – Polished, campaign-driven spots with strong creative hooks
- Digital Campaign Videos – Agile, scalable content for social, web, or digital ads
- Web Series & Episodic Branded Content – Multi-part narratives for deeper engagement
- Documentary-style Brand Stories – Human-first storytelling that builds trust
- Music Videos – Stylized and conceptual collaborations with musicians and labels
Whether your goal is awareness, conversion, or connection, we craft video strategies tailored to the platform, audience, and emotional tone that works best for your brand.
It Starts With Intention, Not Just Execution
We believe every successful video begins with clarity of purpose.
Before we even start thinking about cameras or editing, we want to understand your goal. Why are you making this video? Who is it for? What change are you hoping to create in your audience—emotionally, cognitively, or behaviorally?
This is where our team steps in as a creative partner. We don’t just ask for your brief—we help you sharpen it. That might involve helping you refine your message, tone, or structure. Sometimes, it even means proposing alternate approaches that might work better for your audience or platform. That’s why at the beginning of our process, we want to listen from you.
This collaborative mindset is at the heart of how we work.
How We Think: Creative Strategy Meets Grounded Execution
At Sante Productions, we like to say that we combine creative clarity with grounded production.
That means:
- Our ideas are big—but never fluffy
- Our visuals are beautiful—but always purposeful
- Our workflow is creative—but deeply structured and reliable
We respect both the art and logistics of production. That’s why we’re trusted by clients across industries—because we bring ideas to life without losing focus on timelines, deliverables, and real-world needs.
What We Do Step-by-Step: Our Video Production Process
For a deeper look at the standard stages of video production, Wistia breaks it down here, offering a helpful framework for clients and creators alike. In addition to that, we offer end-to-end production, from concept to final delivery. Here’s how it usually flows:
1. Creative Development & Pre-Production
This is the foundation. Together with you, we shape the story and plan the shoot. It often includes:
- Scriptwriting and storyboarding
- Mood boards and tone references
- Casting and talent coordination
- Location scouting and permits
- Scheduling and production planning
- Budget finalization and scale alignment
Our goal is to build a roadmap that’s creatively inspiring but also logistically sound.
2. Production (Filming)
This is where the plan comes to life.
Depending on the scale of your project, we’ll assemble a crew of 5 to 50+ professionals—directors, cinematographers, art department, sound engineers, production assistants, and more.
Whether we’re shooting a short digital spot with a lean crew or a national TVC with full gear and multiple departments, we bring the same level of care and attention to every frame.
We’ve worked with gear ranging from Sony A7S III and FX3 for agile shoots, to ARRI Alexa for high-end commercial work. We choose the right tools based on the story—not trends.
3. Post-Production
This is where the raw footage is crafted into a finished narrative. Our in-house and partner post teams handle:
- Editing (short-form, long-form, multi-format)
- Sound design and music licensing
- Voiceover recording and subtitles
- Color grading (with look reference)
- Motion graphics and VFX, if needed
- Mastering for multiple platforms
Need a version for Instagram, TikTok, YouTube, LinkedIn, and OOH? We’ll deliver a tailored package so your content feels seamless across every touchpoint. Don’t worry, we can also adjust and tailor this process based on your budget. Let us know about your budget, and we will help you find the best solution.
How We Package & Price
We offer a tiered production model, allowing us to work with various budget sizes while keeping our quality consistent. Projects typically fall into one of three categories:
🟡 Low-Range Projects
Starting from IDR 50,000,000/day
For social media content, simple campaign assets, or internal company videos. Small crews, agile setups, clean visuals.
🟠 Mid-Range Projects
Starting from IDR 250,000,000/day
For brand films, TVCs, and campaign videos with mid-level complexity. Larger crew, more visual planning, polished storytelling.
🔵 High-End Campaigns
Starting from IDR 500,000,000/day
For national commercials, high-impact narratives, or multi-day shoots. Full crew, location management, complex setups, and high production value.
📌 Note: These are starting points. Every project is custom-quoted based on your needs. Request a quote here.
Why Jakarta (And Why Sante)?
Jakarta has also been identified by Think with Google as a growing hub for digital video engagement in Southeast Asia, making it an ideal location for both creative and commercial storytelling. And for us, Jakarta is a city of contrast, creativity, and a bit of chaos (lol)—and that’s what makes it a perfect place for stories.
We know this city. We know how to shoot in it, work with its people, navigate permits, weather, locations, and infrastructure. That local expertise allows us to move fast without compromising quality.
Clients often choose Sante because:
- We speak the language (creatively and logistically)
- We are professional without being rigid
- We are collaborative, not hierarchical
- We are detail-focused but never lose the big picture
From startups to foundations, beauty brands to music artists—we’ve helped clients craft content that moves people, and gets results.
You can read ‘Video Production in Jakarta: What Brands Should Know Before Starting’ to learn more about shooting a video or content in Jakarta.
Our Belief: Production Should Be Human
We believe that good production is built on mutual respect, creative clarity, and emotional honesty. You’ll never get jargon or overcomplication from us—just honest conversations and great work.
We believe in:
- Saying “we don’t know yet” when something needs to be explored
- Offering alternatives when we think something isn’t working
- Making the process feel safe, structured, and inspired
If you’re still wondering what we do at Sante Productions, think of us as a bridge between your brand message and your audience’s emotions. We make sure our works are a human to human connection.
Ready to Make Something Together?
Whether you already have a brief or just an idea, we’d love to hear what you’re thinking. Let’s talk about how we can collaborate to make your story clearer, bolder, and more human. That’s the heart of what we do at Sante Productions—craft stories that stick and strategies that scale.
👉 Get a quote from us
👉 View our portfolio
Let’s make something that works.
