Client: Biogesic | Director: William K | Year: 2024

Kasih Tak Bersyarat is a three-part vertical digital series that brings to life the emotional threads of unconditional love within families. Produced for Biogesic, the campaign focuses on the delicate, often unspoken, dynamics between a grandmother, mother, and child—showcasing how love can be expressed in different forms across generations.

Set between present-day life and nostalgic family flashbacks, the series reflects on how care and affection are not always understood at first, but are deeply felt in retrospect. At the heart of the story is the reminder that even small acts—like offering comfort or giving medicine—carry a legacy of love.